Monday, September 10, 2007

Lawsuit against Google Second article from slashdot.org

http://news.brisbanetimes.com.au/accc-in-court-over-google-search-results/20070410-y7p.html

This article describes the lawsuit against Google which is a bit confusing at first. Google allowed Trading Post to include advertisements for which they paid Google. People would click on the Trading Post ads, which Australia claims does not give consumers enough information to conclude they are actually advertisements!

This is a problem for consumers. People unknowingly click on ads all the time on the Internet without even knowing they are ads. I don't think this deserves a lawsuit however. Google runs a free service. If you don't like the quality of their searches, don't click on it.

But I'm disappointed a bit with Google as well. This Trading Post business seems like bad policy and while I don't believe it deserves a lawsuit, I do believe that Google should reconsider. Remember there was a time when Google allowed no advertising at all. Obviously those days are gone forever and Adwords is here to stay. But Google should make it abundantly clear when people are clicking on a paid link!

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